At Nestle I learned about finance, annual planning, and operations. I worked in a liaison role in both organizations and what I took away from DreamWorks was an appreciation and understanding of the creative process (and how important a creative brief is) and how important partnerships were to our success.
I spent nine years in Los Angeles and worked for DreamWorks Home Entertainment and Nestle. I learned the importance of questionnaire design and have used those learnings to this day. It was an amazing learning and nurturing environment where I honed my marketing strategy, research, insights, and project management skills. After getting my MBA at the University of Wisconsin-Madison, I went to work full-time at 3M (where I had interned). It proved to be a great starting point for my career in marketing since it really helped me focus on the end user/audience. I often climbed on my hands and knees (in skirts because that’s what was required back then!) restocking cards and products at the retailers I was supporting. It was also an introduction to merchandising. It was essential that I understood the customer, their behavior, and their attitudes with the Hallmark products I was selling. Where did you start and where did you land? “Ground Floor Selling Greeting Cards” Tell us about your marketing journey, ending with your most recent role. I’m thrilled that we’ve remained connected as she continues her legacy of building Chicago brands. I met Rita when she was building the marketing that drove City Winery’s Riverwalk location. From launching an exclusive Prince concert with less than ideal notice, to leading the charge behind Chicago being voted “Best Big City in the U.S.” for an unprecedented six years in a row, Rita’s accomplishments and footprint in marketing create an amazing story. To start, I’m thrilled to share a conversation with Rita Chen, Marketing Maven and purveyor of some of Chicago’s most trusted and highlighted brands.
Throughout this year I’ll share some of my interviews with these impactful people and other influential leaders in marketing and HR. 12,000! That number prompted me to reflect on certain interviews and people who have inspired me along the way. My daughter helped me determine that I’ve interviewed more than 12,000 people over the course of my career. This spring I’m celebrating twenty years in the recruiting industry.
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